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My Work

Working on projects in both e-commerce and government procurement taught me a lot about how people interact with digital services and what makes those experiences better or more frustrating.

One of the biggest things I learned is that good design has to start with people. It is really important to understand what users need, where they get stuck, and what would make their experience easier. That means listening to feedback, testing ideas, and involving the right people throughout the process.

I also learned how important it is to make complex processes feel simpler. Systems can be overwhelming, especially when there are a lot of steps, rules, or decisions involved. Thoughtful design can make those experiences feel much more clear, intuitive, and manageable.

 

Accessibility became another major takeaway for me. Digital experiences should work for everyone, including people with disabilities. Making something accessible is not just about meeting standards, it is about making sure people can actually use and benefit from a service without unnecessary barriers.

 

I also saw how important it is to design with mobile use in mind. People are often accessing services on their phones, so the experience needs to feel just as smooth and usable on a smaller screen as it does on a desktop.

As a student, I explored these ideas in a different way through a research project that combined design, programming, and neuroscience, where we translated brain wave activity into visual art through a website using an EEG device like the Muse. That project deepened my interest in the relationship between psychology, technology, and creativity, and reminded me that the best digital experiences come from curiosity, iteration, and a real focus on human needs.

 

Most of all, these projects reminded me that design is never really finished. The best results come from learning as you go, paying attention to feedback, and continuing to improve things over time.

01

CanadaBuys - Professional

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The CanadaBuys project is a comprehensive initiative aimed at transforming the federal procurement landscape. With a phased approach scheduled for completion by the summer of 2021, CanadaBuys will become the single point of access for federal procurement, replacing the existing BuyandSell platform. The project involves integrating the Government Electronic Tendering System into the new CanadaBuys website, facilitating a more streamlined procurement process. Notably, the project entails a transition from the GSIN codes to the universally recognized UNSPSC, ensuring alignment with global standards. The layout of CanadaBuys features a compact design with a sidebar navigation menu, while the colour scheme predominantly adopts the Government of Canada's branding elements. User feedback mechanisms, performance monitoring, clear call to action buttons, robust search functionality, and security measures are all prioritized to enhance the user experience. With these advancements, CanadaBuys is set to become a central hub for federal procurement, fulfilling Canada's commitment to a national single point of access and driving efficiency in the procurement process.

02

Staples - Professional

The Staples project focused on achieving higher customer conversion through strategic improvements to digital touch points and non digital channels. By leveraging user research and journey mapping, the company successfully optimized the customer experience and witnessed a notable increase in conversion rates.

The in store and online experience were redesigned to enhance usability and facilitate seamless interactions with the brand. These enhancements made it easier for customers to browse products, make purchases, and engage with the company. By gaining a deep understanding of customer needs and pain points through user research, Staples was able to identify key areas for improvement. The implementation of personalized recommendations, improved customer support, and streamlined post purchase communication and product care. Furthermore, the project included detailed journey mapping and user flow documentation, enabling the identification of bottlenecks in inventory placement and management. Through a strategic redesign of the inventory placement process. 

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03

Duolingo - Case Study

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Duolingo, the language learning platform, effectively utilized the Zeigarnik Effect in its design to enhance user engagement and motivation. By incorporating features such as streak systems and structuring lessons to revisit previously learned content, Duolingo leveraged the innate human tendency to seek completion and closure. This strategic implementation of the Zeigarnik Effect resulted in increased user retention rates and higher levels of learner satisfaction. The case study showcases the power of psychological principles in shaping user behavior and highlights how Duolingo successfully capitalized on the Zeigarnik Effect to create an immersive and effective language learning experience.

04

Art work via EEG - Academic Study

As a student I conducted a comprehensive study exploring the intersection of human centered design programming and neuroscience. Specifically, I investigated the impact of brain wave activity, including Delta, Theta, Alpha, Beta, and Gamma waves, on the creation of art within a dynamic website. The primary objective of this study was to develop a platform that could generate artwork influenced by users' neurological responses. The website, now publicly accessible, allows individuals with a bluetooth compatible EEG device, such as the Muse, to connect and have their brain activity translated into various art forms. The study aimed to uncover the emotional and cognitive associations between brain wave patterns and the resulting colours and patterns in the artwork. To achieve this, participants interacted with the website using one word prompts sourced from popular Twitter hashtags. The study's findings provide valuable insights into the relationship between brain activity and artistic expression, offering a unique way to engage with and understand human cognition and creativity. You can see our work published here by Professor Kyle Mathewson. 

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